Google Acquires Snapseed to compete with Facebook and Instagram

As a part of its latest efforts to make Google+ more social (meaning nowadays “picture friendly”), Google has acquired Nik Software, the German firm that developed Snapseed. Snapseed seeks to “take the digital innovations pioneered for photography professionals and bring them to everyone.”

As Vic Gundotra, Google+ Senior VP of Engineering, puts it, “we want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”

I wonder how Instagram and Facebook feel about that.

Read the full post at The Verge.

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