The Law of Diffusion of Innovation

The Law of Diffusion of Innovation, first studied by French sociologist Gabriel Tarde and popularized by Professor Everett Rogers in his 1962 book Diffusion of Innovationsstates that 2.5% of the population are Innovators, 13.5% are Early Adopters, 34% are Early Majority, 34% are Late Majority, 16% are Laggards.

Which one best fits you? Be honest.

Personally, I tend to fall in between the two extremes depending on the subject matter.

 

Chart: The Law of Diffusion of Innovation

Chart: The Law of Diffusion of Innovation

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