The Sharing Economy: What It Means To Startup Founders


Image credit: Susie Cagle

Prior to the general consumption of the Internet, let’s say early 1990s, if you’d asked most people what they thought of the social behavior of humans they would have said we’re pretty reserved people, at least in public.

I mean no one would expect you to just walk up to people and show videos of you “twerking” in your underwear. Right?

It’s now 2014 and one thing that the Internet has taught us over the past 10 years is that we were wrong. We were DEAD WRONG.

Humans, at least many of them, are not the shy and reserved people we see them as, especially when they log on a computer. They LOVE to share! They love it so much that they particularly desire no incentive to do so, except the attention, which I guess can be a pretty strong motivator in a society obsessed with self-worth.

They love to share videos of them dancing in their underwear (or their pets singing) (YouTube)

They love to share pictures of themselves in spandex at the gym (Instagram)

They love to share their brain farts. Disclaimer: Not all brain farts stink, some can actually be quite pleasant. (Twitter)

They love to share pictures of things they discover on the Internet (Pinterest)

They love to share their daily activities (Facebook)

Wow… who would have thought?

Investors have also bought on the craze – just look at the multi-billion dollar valuations that are given to all these social networking companies for which the product has no to very little positive economic impact for most of their users.

But there is one thing more important than twerking videos, spandex, or brain farts that they’d love to share — their innovations? Why? Because there are economic opportunities attached to them.

If you’re working on a startup or just patented a garage invention, there are incentives for you to share them: you can attract users/customers, you can attract investors, and you can attract talent (just to name a few).

That’s the problem innovators globally face and we at Miigle want to help make their lives easier by building a technology that reduces the amount of time, money, and energy it takes them to connect with the right people for help.

Miigle is the platform for people who are innovating, want to create better economic opportunities for themselves, and help others along the way.

Luc Berlin, CEO at


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