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Great article. To keep it simple, I believe what the author states “innovating better” he’s referring to the overall value of the innovation in relation to society. For example, he says the US does well at inventing, this is true but we are great at inventing the likes of Facebook and Snapchat which don’t have as great of an impact as lets say renewable energy.

There’s no greater evidence of this than when you look at the types of innovations being reported in the news, most are trivial and have little to no value in benefiting the economic state of all our citizens.

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