Clay Shirky gives an absolutely stunning speech on how Cognitive Surplus will change the world.

If you understand this then you’ll understand the power of!



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Over the past 10 years and due partly to the popularity of Facebook, there’s been a proliferation of social networks with each one struggling to differentiate itself from the others.The truth of the matter is very few of them have a clear differentiator.

As a consumer, I understand the question “How many more social networks do we need?” just like I often ask (with a ranting voice) “How many more singing and dancing reality TV shows do we need?” I also agree that we should be facilitating more offline activities and human interaction than encouraging people to live in virtual worlds.

So why the heck am I building another “social network”? #LetMeExplain.

First, when I look at the world I see land and water, not countries and borders (although the stamps on my passport often remind me otherwise). I see people, not races and tribes. I am totally blind when it comes to religion, and if I could, I’d learn every single language in the world.

In simpler terms, I see the world as one big room and we’re all in it. We’ve been conditioned to build barriers around ourselves and to think there’s a lot that’s different between us. We are so close, yet so far. This is a genuine problem and I think the best way to solve it given our current technologies is through social networks. Social networks bridge the gap between countries, people, and cultures. They can be a vehicle upon which a great amount of good can be accomplished as well as be a total waste of time.

Second, I wholeheartedly agree with the following thought by David Steindl-Rast during his TED Speech:

“If you’re grateful, you’re not fearful. If you’re not fearful, you’re not violent. If you’re grateful, you act out of sense of enough and not out of sense of scarcity and you’re willing to share. If you’re grateful, you’re enjoying the differences between people and you’re respectful to everybody and that changes this power pyramid under which we live. It doesn’t make for equality but it makes for equal respect and that is the important thing.

The future of the world will be a network, not a pyramid, not a pyramid turned upside down. The revolution of which I’m speaking is a non-violent revolution and it’s so revolutionary that it even revolutionizes the concept of a revolution because the normal revolution is one where the power pyramid is turned upside down and those who were at the bottom are now at the top and they are doing exactly the same thing that the other ones did before.”

Our vision with Miigle is to build a social network that always inspires people to DREAM and DO amazing things. Actually, calling Miigle a social network is a bit of an oversimplification. Miigle is really social tool around which we are building a community. What the Miigle tool does is facilitate the discovery, connection, and engagement between ideas and people interested in fostering them.

Sure, we’ll probably never be as sexy as Instagram, Snapchat or Pinterest but unlike them we add a quantifiable value to your life which is that we allow you to create economic opportunities for yourself with your own ideas. It is my personal belief that there are few things more satisfying than to bring an idea to life either alone or by working with others, to follow its journey, and make a living doing something you love. That is the power of Miigle.

In the innovation space, there’s a multitude of crowdfunding platforms, which in their own rights provide great services to their members but is there not more to developing an idea than just the money? What about people who may have great ideas and lack the direction or emotional support to move forward? Shouldn’t they be valued in our society. Our social network is for them.

There are millions of brilliant people with great talent and knowledge but not enough money to be considered “accredited investors”, could they not provide any intellectual value to a project they found interesting? Not only do I think they could, but they already do so everyday but because their contribution is not monetary we don’t pay attention. Our social network is for them too.

Miigle is more than just a social network, we are a social innovation platform – a global ecosystem for people hungry to connect, collaborate, learn, and showcase their innovations.

We think everyone can have a role to play in the human innovation equation and we want to give them an opportunity to do so.

We don’t care if you’re working on your first startup or are a serial entrepreneur.

We don’t care if your bank account is not noteworthy or you’re the biggest angel investor in the world.

We don’t care if you live in Silicon Valley or Steelville, Missouri.

We don’t care if you went to Harvard or never went to college at all.

We only care that you’re passionate about seeing great products and services come to life, whether the founders are in the garage next door or a hut in the middle of nowhere. We boldly applaud the fact that you’re unique and embrace your diversity. Our social network is for you.

There are big structural changes happening in the world today, led by globalization, the Internet and overpopulation – an increasing number of people will willingly (or not) turn to their own ideas to make a living and create better economic opportunities for themselves and their communities. The good old formula of graduating college, finding a job, and retiring 40 years later with a 401K plan to live comfortably for the rest of our lives is fading quickly than seemingly most people are aware. Our social network is for those who are no longer asleep and are doing something about it.

We are Miigle, we are live, and we are hell-bent on making your lives easier.

Luc Berlin, CEO at


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A repost of my blog post at 

It’s exciting times for us here at Miigle! After months of tirelessly working on our product we are finally ready to unveil the first phase to the public!

So what is Miigle?

Miigle is a social tool that makes it easier for innovators to showcase their projects or startups while automatically connecting them with people worldwide interested in contributing their knowledge, talent, money, and emotional support to see them succeed. 

To understand the power of Miigle, let’s take for example another project of ours:

Imagine building a web platform through which the public can motivate homeless people trying to turn their lives around. This is a great idea but you most likely haven’t got all the resources (knowledge, talent, or money) you may need to tackle them on your own. You need help!

Your challenge however is finding a quick and efficient way to connect with the right people interested and capable of providing that help.

That’s where Miigle comes into play!

Rather than spending all your time and energy pitching every friend, family member, and stranger you hope would be able to help, Miigle allows you to create a page for your project on our site and in seconds our technology does all the work of finding members who’d be interested in fostering you and your projects.

Instead of chasing after the help you need, we find and bring them to you. No legwork. No wasted time, money, and energy. 

Offline, this process could take you weeks, months, if not years. We make it happen in seconds! 

Our goal is to make innovating easier because the more we do it, the happier we all get. Just look at Sir Richard Branson!

Request an Invite to see Miigle work for you and help us grow our community by spreading the word!

Luc Berlin, CEO at

New Kids On The Block Album Cover

This is a reblog of my original post at

As any person who’s experienced it would tell you, being the “new kid on the block” is rarely fun (perhaps not if you’re a boys band). That is until you show everyone that you’re better than the “old kids on the block” then you quickly become a hero, get the girl next door, and live happily every after.

When it comes to social innovation, we are most certainly the new kid on the block. There are a multitude of sites, mostly crowdfunding, such as AngelList, Kickstarter, as well as incubator programs like Y Combinator, Amplify LA, and many others that in their own right do a great job helping entrepreneurs turn their ideas into successful products.

We just do it better. Don’t worry we don’t expect you to take our word for it – we intend to show you.

Going back to my analogy as the new kid on the block: whenever I talk to potential investors I’m always asked (or told), “Well isn’t AngelList already doing that?”, “How are you different from Kickstarter?”, “Why are you trying to reinvent the wheel?” (This last one really threw me off especially given who it came from).

Interestingly enough, entrepreneurs rarely ask me that question and when they do it takes about 30 to 90 seconds of my explaining it for them to get it.

In the beginning the question annoyed me because I felt people were too quick to categorize and discourage us by insinuating to us “these other kids are already doing it, we don’t care if you think you can do it better”. It took some time for me to adjust my mindset but the moment I turned that feeling of discouragement into an opportunity to educate I couldn’t wait for people to make those remarks or ask the questions. It was only the 2,356 times I was hearing them anyways and I had room for a whole lot more.

A few weeks ago, I sent an email response to the following question “How is Miigle different from AngelList or Y Combinator?”. I’ve repurposed the content of that email into this blog post.

Here it starts…

I’ll first start by explaining what AngelList and Y Combinator are then follow up with how Miigle is not only different but better.  

Grab some popcorn and get comfy!

Let’s begin with understanding the process of creating, developing and launching a startup/product.

Generally speaking there are about 5 main steps to developing an idea into a startup/product/company:

1. The Concept – which I like to refer to as the Eureka moment! You’re filled with excitement because you have what (to you) seems to be one of the best ideas in the world. You start doing some additional research and working on a pitch, executive summary, and/or business plan.

2. Team Building – you can’t do everything alone (maybe you can but it’s not as fun) so you recruit friends, colleagues, family, or strangers to help turn your concept into a project. This doesn’t always fall as #2 sometimes you can have the team before the concept – which can be ideal. 

3. Minimum Viable Product (MVP) Development – The brilliant minds on your team work tirelessly to turn that idea or concept into something that the rest of us understand, can use, and hopefully derive value from. If all three boxes are checked then you’re in pretty good shape.

4. Funding – Armed with your MVP and great traction you go raise money to either make more money (easiest way to get funded) or acquire more users faster (works if investors find your idea appealing with loads of potential). I should also note that funding doesn’t always fall in this stage it can happen before #3 (it’s rare) or take the place of #5

5. Marketing – MVP in hand, cash in the bank, brilliant minds on your team, a growing user base, and now you’re ready to convert the rest of your target audience and eat up market share like a starving kid eating crackers. 

Knowing this let’s look at AngelList and Y combinator and how they add value in each step of this process. 

1. AngelList

AngelList is a site that connects entrepreneurs with angel investors. “Connect” is giving them a bit too much credit. A more appropriate description I think would be “a site where startups can display themselves to potential angel investors.” Therefore, entrepreneurs create a profile and post their startups on AngelList in the hopes of attracting Angel investors. Angel or Seed funds is the first round of funding most entrepreneurs go through to raise money. After angel funds, the “good” ones will go on and raise Series A, B, C, D etc.

AngelList has done a great job providing a single location where entrepreneurs can find some of the best and most active angel investors, for which they absolutely deserve all the credit. However, for non-connected or first time entrepreneurs going to AngelList and connecting with those investors is practically impossible – about 93% of AngelList deals were done through introductions.

That said, AngelList to me is really a bulletin board. It’s fairly static in terms of engagement. For example, it’s not built for collaboration between entrepreneurs. It’s simply a 2 way conversation between entrepreneurs and potential investors. Even that is not done right because the platform doesn’t do much to align you and your startup with the right investor – there’s still a lot of leg work you have to do after posting your startup.

That’s a half-ass solution for both the entrepreneur and the Angel investor but more so for the entrepreneur. 

Keep in mind that AngelList was founded by 2 former venture capitalists so I definitely understand why they focus solely on improving that part of the process.

The problem AngelList doesn’t solve is what happens after you’ve got the money, launch and you need to market your product? AngelList doesn’t help you with that. They do however have a great job board where you can post openings and find hires for your startup.

I have a personal page on AngelList and so does Miigle. I’d be lying to say they provide no value because they do but I believe we have better product. Keep reading and you’ll learn why. 

In summary: AngelList helps you mostly with step 4 and a bit of 2 BUT you need to do MOST of the leg work.

2. Y Combinator

Y Combinator is what you call an incubator program. They provide entrepreneurs with some money and usually have an extensive network of professionals who act as mentors.  

Here’s how it generally works: You go and pitch your idea to them (regardless of the stage) and if they are interested they give you some money, a working space, and a couple of mentors to guide you for a specific period of time during which you work and hopefully launch your MVP. This is honestly GREAT! We’ve applied to various incubator programs here in California as well as nationally but never got accepted – the ones kind enough to give us a feedback told us (you guessed it) AngelList is already doing it. Bummer.

As great as incubators are, most of their benefits are offline and non scalable. There are many great startup ideas there that will never get to Y Combinator. Furthermore, the startup incubation approach has mostly been limited to the U.S. because we have the economical and social infrastructure to support it. Other countries in Europe and Latin America are starting to develop similar concepts but the problems are inherently the same. It’s unscalable and we’re leaving it to a small group of people to help solve the problem of too many. Also, after graduating from an incubator program, as I’ve heard, you usually don’t receive a lot of support on the following stages.

A great project would be to identify the success rate nationwide of startups who went through incubators. By success I refer to startup who went on and raised Series A. One of the incubators that rejected us told us that they hadn’t had a notable success rate because they’d only been around for 2 years. 

Here’s a great post I highly recommend by Peter Salem, an Internet Executive, Entrepreneur, Angel Investor, and Founder of YouWeb incubator90% of Incubators and Accelerators will Fail and That’s Just Fine for America and the World. In his post he lists the reasons for failure to be 1) Too many companies, too little mentorship, 2) No clear funding path after the program, 3) Lack of business development resources.

I wholeheartedly agree with Mr. Salem’s assessment.

In summary: Y Combinator helps you primarily with Steps 3 and 4

3. Miigle

I describe Miigle as a social innovation platform built as a global community and marketplace.

Our core differentiators are that 1) we automate the process through which people with ideas/startups/projects connect with people interested in helping them, and 2) we allow them to market their products on the same platform. Miigle members (“Miiglers” as I affectionately call them) can leverage a global human network (constituting of other entrepreneurs, investors, professionals, and people who are just interested in innovation) to help ease them through the entrepreneurship process from step 1 to step 5, and everything else in between.

Most importantly we do this by eliminating a good amount of the legwork described in AngelList and introducing a scalable model of many to solve the problems of many (as described for Y combinator and other incubators).

Building a sizable network will be critical to our success and I’m not disillusioned about that but I think we can do so rather quickly – we have a plan, of course.  Working in perfect harmony with this growth in our member base is our technology which provides an algorithm that continually introduces project to potential contributors, meaning people most likely and capable to contribute to a project, whether its funding it, providing talent, knowledge, promoting it, or even just emotional support. 

We are building a community for innovators but one that encourages the general public to participate.

To help you visualize it let me show you how Miigle applies to each of idea/startup development steps listed above.

1. The concept – Miigle allows you to post both early stage concepts to launched projects/startups. Our plan is to build the world biggest database of startups, apps and projects, so if you have one of those “best idea in the world” Miigle can help you validate that indeed no one else who’s ever heard or used our platform is working on the same.

2. The Team – Because you can post on Miigle as early as just the idea stage, your benefits are just the same as if you were a startup. Miigle will introduce your idea/startup to people who would be most likely to help you craft it or build it based on their various parameters that our algorithm takes into consideration. All you do is post your idea and Miigle takes it from there. You don’t have to do the legwork of browsing countless profiles – you can if you want to but our algorithm carries most of the weight because it’ll work faster and smarter than you.

3. MVP development – Whether you’ve already launched your startup or are in the early development stages, Miigle allows you to get feedback from your peers. You can engage with people (entrepreneurs and non-entrepreneurs) all over the world sharing ideas with you on how to hopefully improve your product. The benefit of this is that we allow you to build a following before your project goes live; these will be people who are genuinely interested in seeing you succeed. By becoming a part of your story they are more likely to help spread the word on your live project, hence stretching your marketing budget a bit further than working in silo or in stealth mode.

4. Funding – If you’re raising money, Miigle’s algorithm does the legwork for you in getting your startup in front of investors in the platform who’d be most likely interested in what you’re doing based on their past investments. 

5. Marketing – Miigle is the only social innovation platform with an integrated marketplace. There’s Quirky but the value proposition is very different from ours. Our algorithm also to our marketplace – instead of chasing after customers Miigle brings them to you! The benefit of our marketplace is how cost effective it is! Startups and companies waste SO MUCH money in marketing because they have to pay for many to get a few (I know this because I spent the past 8 years as Digital Marketer).

Miigle introduces a paradigm shift to the entire process of innovation, one that leverages people and smart technology to make it easier for people to innovate and get their products to the right audience.

I truly see us as the present and future of innovation.

To summarize, AngelList and Y Combinator are focused on solving steps in the process. We are hell-bent on improving the entire process because although individual steps have gotten better the entire thing still SUCKS!

Our vision is to build a platform so people in poorer countries without the infrastructure we have here in the U.S. would be able to go online and have access to a community of millions of people that works just like Y combinator in helping them find the knowledge, advice, and money they need to develop and market their ideas.

This is extremely ambitious but it’s not impossible. We may be an early stage startup but we know exactly where we are going and what the upside is.

We are the new kids on the block and we’re here to make your life better. We’ll pass on the singing, there are more qualified kids than us in that regard.

Luc Berlin, CEO at

“Together We Can Change The World” – This is a video we recently produced and featured on our homepage at The message we want to get across with this video is that with the power of our ideas, the diversity of our intellectual capabilities and resourcefulness as human beings, WE as a community of people and innovators/entrepreneurs can do amazing things in making our world a better place.

If you agree with us then please join our Beta at and share this video. Thank you.

I’d like to think that it’s not by simple coincidence that the last post on my blog, which is nearly a year old, is about a young boy who’s fascinated me, brought me to tears, and most importantly fueled my personal motivation about improving how people innovate.

This young boy is Kelvin Doe and he’s from Sierra Leone. My serendipitous relationship with Sierra Leone started nearly a decade ago when I was introduced to their civil war through the hidden lenses of an undercover journalist.

In one of the scenes, a late teen is stopped by a group of men dressed in military uniforms and asked if he’d been part of the street kids shooting at them. The boy answers in Krio (a local language – pidgin english) that he wasn’t shooting anyone. If my memory serves me well, the men proceed to ask him what he was doing outside and he answers that he is out looking for some food. After a few more back and forth between them, they tell him to walk away and as he turns around to leave, one of the men pulls his machine gun and shoots him in the back. I can play that scene over and over in my head until I’m 90 years old and it’ll still feel like it was yesterday. I was scarred for life.

I was so moved by that image that I began writing a fictional novel about a young boy from Liberia who travels to Sierra Leone looking for his father only to get dragged into the war as a Child Soldier.

My relationship with Sierra Leone didn’t end there. A few years later I was approached by a producer to do a voiceover for the documentary Blood Diamonds by the History Channel. Diamonds from Sierra Leone have been called “Blood Diamonds” because their sale had been used to partly finance the decade long war that consumed the country. I accepted, of course.

Then earlier this year, I stumbled upon Kelvin’s story. I was moved to tears, not tears of sorrow but tears of hope. I’d been investing sweat, blood, money, and sleepless nights on Miigle for 2 years and while watching the video about Kelvin, I knew I’d found my purpose in life.

It was all worth it.

Yesterday, I got to borrow Kelvin’s story and shared it as part of my pitch for the NewMe Accelerator program LA Popup during Google for Entrepreneurs Week. Along with me was Josh Fester, my co-founding partner and CTO of Miigle. It was our first time ever introducing Miigle to an audience. We’d been working tirelessly for this moment and it was the opportunity we’d been looking for. I was a bit nervous but I knew I had to focus on the bigger picture – this wasn’t about me – this was about Kelvin and the millions of brilliant entrepreneurs here in the US and around the world who have the ideas and the will but are falling short in resources (intellectual, practical, financial, and even emotional) and are struggling to find the right people to help them pull through. THAT’S the core problem Miigle fixes.

After the pitch, the feedback from people in the audience and other entrepreneurs pitching was heartwarming. It made the past two years some of the best in my life.

I look forward to the next 60, hopefully. I can tell you one thing for sure, I’m ready.

A HUGE thanks to my friend Miyishia Slay for informing about the NewMe event as well as a LOUD SHOUT to William Ruiz, Miigle’s Director of Business and Legal Affairs who couldn’t be there with us!

Below is my 2 minutes pitch in its entirety.

Miigle Pitch – NewMe LA Popup

Meet Kelvin, he’s from Sierra Leone, a country ravaged by war for 10 years. At the age of 13, Kelvin wanted to become a radio DJ to give a voice to his community, but he couldn’t afford a radio. So he built one from trashed electronics he found on the streets.

Kelvin’s story touched the heart of a visiting MIT student who later became his mentor.

Hi I’m Luc Berlin. I’m a cofounder of Miigle and our mission is to simplify how people innovate.

Building a startup is exciting but the process sucks for most entrepreneurs because it’s difficult for them to connect with the right people for help.

And the solution to that is Miigle – a web platform that automates the connection between startups, entrepreneurs and people interested to help.

All it takes is 5 mins to create and post your project then Miigle automatically introduces it to people most likely to contribute whatever resources you need. We also provide a marketplace and analytics to measure your impact.

Our initial revenue streams are a subscription model at $20/year and advertising.

Miigle matters because there’re over 400 million entrepreneurs in the world and according to Gartner the social innovation industry will be worth $7 billion in 2 years.

Unlike AngelList and Kickstarter, Miigle allows you to proactively crowdsource different resources and market your products on the same platform.

Miigle will generate $67M in our first 3 years and will be profitable in each one.

Our team consists of a MBA Grad, a Computer Nerd and a Juris Doctor – for a combined 25 years of experience.

We’re very excited to be launching our MVP this month and are seeking $100K to invest in our technology and introductions to potential advisors.

So help us, give a fighting chance to entrepreneurs around the world, from people in this room to children like Kelvin.

Thank you.

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