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The Law of Diffusion of Innovation, first studied by French sociologist Gabriel Tarde and popularized by Professor Everett Rogers in his 1962 book Diffusion of Innovations, states that 2.5% of the population are Innovators, 13.5% are Early Adopters, 34% are Early Majority, 34% are Late Majority, 16% are Laggards.

Which one best fits you? Be honest.

Personally, I tend to fall in between the two extremes depending on the subject matter.

 

Chart: The Law of Diffusion of Innovation

Chart: The Law of Diffusion of Innovation

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