Samsung’s new print ad comparing features of the Galaxy S III is pretty bold. It kind of reminds me of Don Draper’s ad “Why I’m Quitting Tobacco” in the New York Times on MadMen. The ad appeals to our “intelligence”, as the Galaxy S III clearly shows a longer list of features than the iPhone 5, which topped 2 million units pre-ordered in one day. I very much like Samsung’s ad and I wished more companies would be as bold but one thing Samsung seems to have forgotten is that “intelligence” is never what made us purchase iPhones or Macs in the first place. And that is one thing Steve Jobs understood.